Built From The Inside. Not Advisory From The Outside.

Wharfe is led by Rich Ellis; with 20 years of experience building, scaling, and leading performance marketing functions inside agencies and growth businesses.
Rich has built and scaled high-performing teams from scratch, developing in-house systems and frameworks that underpin consistent growth and strong margins. Across multiple roles in a senior leadership capacity, the focus has always been clear: connect marketing investment to real commercial outcomes.

Key skillset and experience

£6m+ Turnover Media Division

Starting a paid media team from zero and growing it to a 50+ strong function serving 70+ clients, generating over £6 million in annual revenue

Market Leading EBITDA

Developing proprietary systems that underpin operational efficiency and improve margin and drive market leading EBITDA

Complex Client Portfolio

Leading large accounts and complex client portfolios, with a focus on measurable growth and performance

10+ Years SLT Experience

Serving as a senior leadership team member for a decade, contributing to strategic decision-making and business growth
Wharfe brings that same rigor and focus to client businesses today. Building marketing functions that deliver, improving performance across channels, and aligning investment with operational outcomes; whether the challenge is growth, efficiency, or scaling teams.

Who Wharfe Works With

Wharfe partners with businesses and leadership teams who need marketing to perform and scale, in a practical, outcome-led way. Typical partners include:

Founders and Owner-Led Businesses

Seeking to build marketing from scratch, improve ROI, or scale efficiently as the business grows.

Growing Companies and Leadership Teams

Looking to connect marketing investment to operational performance, restructure teams, or embed repeatable ways of working.

PE Backed Businesses & Investors

Requiring due diligence input, post-acquisition marketing performance support, or help scaling teams and processes across portfolio companies.

Businesses Facing Change or Transition

Where marketing performance has plateaued, teams need restructuring, or leadership gaps need filling temporarily.

Selected Client Experience

“Rich has been instrumental in shaping and executing our digital strategy, ensuring we consistently meet and exceed our targets. His deep understanding of the digital landscape, combined with exceptional analytical skills, allows him to translate complex strategic requirements into actionable insights. A true professional who delivers measurable results.”
Richard Hammonds, CEO at Hammonds Fitted Furniture Group
“Richard is genuinely a customer-led partner, always focused on helping clients find the best solutions for their unique challenges. Richard’s data-driven approach and deep understanding of performance marketing deliver measurable results… I highly recommend Richard to anyone looking to elevate their marketing performance and achieve real business impact.”
Ana Figueiredo, Managing Director, SME Business Banking – HSBC UK

Let’s talk